Expertly Chosen, Easily Grown.

cultivating beauty that nurtures the soul

Innovative exploration to sustain both humanity and nature.

We strive to dissolve the boundaries between humanity and nature, persistently yet humbly emulating nature's wisdom. Through botanical humanities initiatives, plant-centric spatial design, photography, exploratory filmmaking, and bespoke product development, Versus Nurture emerged. Grounded in nature, we examine the interplay of human genetics, innate traits, and acquired social influences, expressing these dialogues through diverse products and projects. By deconstructing, reimagining, and meticulously documenting flora and living organisms, we cultivate new possibilities for human-nature coexistence.

Since 2018, we have pursued multidimensional work centered on plants as the ecological core of our plant brand. We envision each plant thriving in its unique form—radiating spirituality while retaining its wild essence—under varying conditions of light, moisture, and ventilation.